CLARITY, CONSISTENCY, CONVICTION- AND A LIttLE CreAtiVITy- can make all the difference.

OnPurpose is on a mission to help grow the community of supporters that uplifts yours. Let’s rethink, reshape and refine your outreach efforts and get your impact front and center - across all of your communication channels.

ServiceS & CAPABILITIES

  • Articulate the core elements of your brand position and identity - and apply them cohesively to demonstrate what you stand for.

    • BRAND AUDIT / RESEARCH & DISCOVERY

    • NAMING / TAGLINE

    • MISSION, VISION & VALUES

    • MESSAGING FRAMEWORKS

    • CONTENT STRATEGY & DEVELOPMENT / COPYWRITING

    • VISUAL IDENTITY / LOGO WORK

    • BRAND GUIDELINES

  • Advance organizational initiatives, grow your strategic outreach efforts, and strengthen your donor community with intention.

    • DONOR ENGAGEMENT STRATEGY

    • CASES FOR SUPPORT / DONOR PRESENTATIONS

    • FUNDRAISING APPEALS / CAMPAIGN CREATION

    • DONOR MANAGEMENT SYSTEMS IMPLEMENTATION

    • EMAIL MARKETING / E-NEWSLETTERS

    • EVENT BRANDING & IMPLEMENTATION SUPPORT

    • GRANT WRITING SUPPORT

  • Convey your impact more effectively to diverse stakeholder audiences through print and digital mediums.

    • WEBSITE DESIGN & MANAGEMENT

    • ANNUAL / IMPACT REPORTS

    • SOCIAL STRATEGY & ASSET DESIGN

    • LANDING / DIGITAL FUNDRAISING PAGES

    • ADVOCACY & AWARENESS CAMPAIGNS

    • COLLATERAL / MARKETING MATERIALS

  • From small fundraisers to galas, annual meetings to conventions, bring your brand experience to life and showcase your good work.

    • VENUE SOURCING & SELECTION

    • VENDOR MANAGEMENT

    • RUN OF SHOW / PLANNING & IMPLEMENTATION SUPPORT

    • THEME & MESSAGING

    • PROGRAM / VISUAL DISPLAY / ENVIRONMENTAL DESIGN

    • MARKETING STRATEGY & ASSET DEVELOPMENT

    • ATTENDEE COMMUNICATIONS

    • EVENT SITE / LANDING PAGE DESIGN

  • Acting as an extension of your team from ideation through implementation and beyond, OnPurpose provides ongoing support to ensure you are positioned to execute on the engagement strategies and frameworks we develop.

    A top priority of our collaboration is to see the work through to the end, never leaving you with assets you cannot use, plans you cannot implement over the long term, or toolkits that don’t help you achieve your goals.

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APPROACH

Because every client’s needs are unique, OnPurpose approaches each engagement with the core belief that the first most important thing a good partner can do is listen and learn. Then, we can get to work on solutions tailored specifically to meeting those needs.

discover / define

Understanding where you are and where you’ve been as an organization. This can include:

•Stakeholder Interviews / Team Surveys

•Competitive Landscape Analyses

•System & Asset audits

•Needs & Opportunities Assessments

differentiate / articulate

Determining where you want to go and developing a roadmap to get you there. This can include:

•Audience Identification / Messaging Alignment

•Brand Positioning and Identity Work

•Fundraising, Communication & Marketing Strategy Development

•Digital Strategy / Calendar Planning

implement / amplify

Taking action and deepening connections with your key audiences. This can include:

•Stakeholder Communications

•Website Design / Refresh

•Asset and materials Design

•Fundraising Appeals / Campaign Execution

•Event Planning & Marketing

GO TO ABOUT

COLLABORATORS

OnPurpose partners with nonprofit and community based organizations across a broad spectrum of social sectors, including public interest law, housing and social services, community healthcare, education and more. Current and recent collaborations include: